Top Online Stores to Buy Authentic Birthstone Jewelry
Your Complete Guide to Finding Quality Rings, Pendants, and More
Birthstone jewelry is timeless. Whether you’re shopping for yourself, a loved one, or a special occasion, the right birthstone piece can be personal, beautiful, and meaningful. But in today’s online marketplace, it can be overwhelming to find stores that sell authentic, high-quality birthstone jewelry — especially when there are so many options claiming to be “genuine.”
In this guide, we’ll break down the top online stores for buying authentic birthstone jewelry, highlighting what each store offers, the range of gemstones available, quality indicators, and why each retailer stands out. Along the way, you’ll get practical tips for choosing the right birthstone for your zodiac sign or month, and we’ll recommend specific pieces that are perfect for gifting or everyday wear.
Why Buying from a Reputable Online Store Matters
Before we dive into the list, it’s worth understanding why store choice matters:
1. Gemstone Authenticity
Some online sellers market stones that look convincing but are lab-created or low-quality substitutes. Verified stores provide certificates of authenticity or detailed descriptions of the gemstone’s origin.
2. Jewelry Craftsmanship
Even the finest stone can look cheap if set poorly. Trusted online stores showcase high-quality metals, secure settings, and precise cuts.
3. Return Policies & Guarantees
A reputable retailer offers clear return/exchange policies, warranties, and customer support. This is essential for valuable pieces like birthstone rings and necklaces.
4. Ethical Sourcing
Some stores provide ethically sourced gemstones or lab-grown options that are environmentally friendly and conflict-free.
1. Blue Nile – Best Overall Selection
Website: Blue Nile
Blue Nile is a giant in the online jewelry world, and it’s particularly strong for birthstone rings, necklaces, and earrings.
What Makes Them Stand Out
- Certified gemstones: They provide GIA, AGS, or equivalent certifications for all major stones.
- Customizable options: You can choose metal type, gemstone cut, and size.
- Wide selection: From classic birthstones like ruby, sapphire, and emerald to more unique stones like tanzanite and alexandrite.
Recommended Pieces
- Sapphire Solitaire Ring – Perfect for September birthdays
- Emerald Pendant Necklace – A May birthstone favorite
- Ruby Stud Earrings – Timeless for July birthdays
Tip: Blue Nile often runs promotions on customizable rings, which is ideal if you want to gift a piece with a personal touch.
2. Brilliant Earth – Best for Ethical & Lab-Grown Stones
Website: Brilliant Earth
Brilliant Earth has made a name for itself with conflict-free gemstones and ethically sourced materials.
Why It’s Perfect for Birthstones
- Wide variety of natural and lab-created stones
- Eco-conscious metals (recycled gold, platinum)
- Custom design options for rings, pendants, and bracelets
Top Picks
- Aquamarine Halo Ring – Great for March birthdays
- Peridot Stud Earrings – Vibrant August birthstone
- Lab-Grown Tanzanite Pendant – Unique gift for December
Brilliant Earth also provides gemstone guides, so you can compare clarity, cut, and carat before purchasing.
3. Angara – Best for Customization & Birthstone Sets
Website: Angara
Angara specializes in customizable birthstone jewelry, making it easy to find unique gifts and stacking rings.
Why Angara Excels
- Custom engraving available on many rings and pendants
- Gemstone bundles for stacking jewelry or family birthstones
- Detailed product photos to inspect stones online
Must-See Pieces
- Custom Birthstone Family Ring – Each member’s stone included
- Personalized Amethyst Pendant – February birthstone
- Multi-Stone Stacking Rings – Mix of zodiac or month stones
Angara is perfect for those looking to combine personalization with quality gemstones.
4. Etsy – Best for Artisan & Unique Birthstone Jewelry
Website: Etsy
Etsy is an online marketplace rather than a single store, but it’s excellent for handcrafted and rare gemstone jewelry.
What to Look For
- Top-rated sellers with strong reviews
- Clear gemstone origin and authenticity statements
- Customizable pieces, often handmade
Popular Options
- Raw Birthstone Necklaces – Minimalist natural stones
- Custom Gemstone Rings – Unique cuts not found in mainstream stores
- Zodiac Birthstone Bracelets – Personalized astrology options
Tip: Always read the seller’s notes and check review photos for authenticity.
5. James Allen – Best for High-Resolution Shopping
Website: James Allen
James Allen offers high-resolution 360° gemstone videos, making it easier to assess stone clarity and cut before buying online.
Features for Birthstones
- Magnified images of every piece
- Detailed grading reports
- Customizable rings and pendants
Recommended Birthstone Jewelry
- Ruby Three-Stone Ring – July birthdays
- Emerald Cut Solitaire Ring – May birthdays
- Aquamarine Pendant Necklace – March birthdays
This is ideal if you want to see exactly what you’re buying before committing.
6. Zales – Best for Department Store Reliability
Website: Zales
Zales has been a trusted jewelry retailer for decades, with a solid online store and extensive birthstone offerings.
Why Choose Zales
- Wide selection of rings, earrings, and necklaces
- Birthstone engagement rings available
- Regular promotions and financing options
Top Pieces
- Sapphire Halo Ring – September birthday staple
- Garnet Heart Pendant – January birthstone
- Multi-Birthstone Necklace – Family gift set
Zales combines mainstream reliability with solid gemstone variety, ideal for gifting and classic jewelry purchases.
7. Kay Jewelers – Best for Affordable Birthstone Jewelry
Website: Kay Jewelers
Kay Jewelers is perfect for budget-friendly but authentic birthstone jewelry.
Features
- Wide variety of options for all 12 months
- Combination of natural and lab-created stones
- Regular promotions for holidays and birthdays
Popular Items
- Topaz Stud Earrings – November birthstone
- Amethyst Birthstone Ring – February
- Birthstone Charm Bracelets – Mix of months or zodiac signs
Kay Jewelers is excellent if you want accessible quality without breaking the bank.
8. Natural Crystal Shops (Specialty Stores)
Websites like Etsy crystal shops or independent online retailers sell raw or minimally processed gemstones, often in pendants, beads, or chakra-friendly jewelry.
Why Consider These Shops
- Unique, handcrafted designs
- Raw stones for metaphysical or healing purposes
- Often sold with gemstone meaning guides
Popular Pieces
- Raw Citrine Pendants – November
- Labradorite Bracelets – Scorpio
- Moonstone Rings – June
This is ideal if your audience is interested in metaphysical properties as well as aesthetics.
Tips for Buying Authentic Birthstone Jewelry Online
- Check certifications – GIA, AGS, or equivalent for high-value stones.
- Read reviews carefully – Especially on marketplaces like Etsy.
- Inspect return policies – Make sure you can return or exchange if the stone isn’t authentic.
- Ask about lab-grown vs natural – Many stores sell both. Both are valid; just be clear which you’re buying.
- Look at metal quality – 14K, 18K gold, sterling silver, or platinum.
- Consider gemstone care – Some stones, like opal or tanzanite, require delicate handling.
What jewelry should you get?
Here are some ideas:
- Blue Nile Birthstone Rings – Full collection of rings for all months
- Brilliant Earth Ethical Gemstones – Lab-grown or ethically sourced natural stones
- Angara Custom Family Birthstone Jewelry – Personalized stacking rings and pendants
- James Allen Magnified Rings – High-resolution product videos for every gemstone
- Etsy Handcrafted Birthstone Jewelry – Unique artisan pieces
These stores cover every budget, preference, and style, ensuring your readers find the perfect authentic gemstone jewelry.